Newfront has officially joined WTW, combining a technology-native approach with global expertise to better serve our clients. [Read more](https://www.wtwco.com/en-us/news/2026/01/wtw-completes-acquisition-of-newfront)

## Explore the New  _Frontier_ with Us

[Talk to an Expert](/content/talk-to-an-expert?newfront_com_page=%2Fblog%2Fbehavioral-biases-and-finance-part-2https%253A&newfront_com_section=Explore+the+New%0AFrontier+with+Us/index.html)

We are transforming the risk management, business insurance, total rewards, and retirement services space through the combination of elite expertise and cutting-edge technology. Newfront Insurance Services is a trade name licensed to sell insurance products in all 50 states, the District of Columbia, and Puerto Rico. See this [link](https://docs.google.com/document/d/1UMPePkw6yPnyB41_ME6Tmb0OfTAyDl7dA6bgyLPVvW8/edit) for a list of our licenses.